Nike Air Force dinner in the middle of a parking garage
About Air Force 1
The Air Force 1 is already known to us from the 80s. Specifically, the first basketball shoe AF 1 appeared in 1982 as a certain Bruce Kilgore, designer and former sculptor, designed Air Force 1 for the US sports label. For the first time, the Nike Air technology was used, which provided a new level of cushioning. For basketball pros, the air-filled midsole and side upholstery model was a real revelation, as the shoe was able to protect them from injury and enhance their performance on the court in the constant succession of jumps and impacts.
Thanks to its innovative design, Nike has redefined the baskets and brought them from the floor to the pavement. With this strategic step, Nike’s unique style has made it an icon of the street. Today, the Nike Air Force 1 sneakers are among the classics. With almost two thousand variants, the Nike Air Force 1 is the best-selling sports shoe of all time and is probably one of the few shoes without which a shoe cabinet is simply incomplete.
Back to Berlin
Over time, the Air Force 1 developed thanks to the extreme demand for the popular cult shoe. As a result, Nike kept creating new looks. Fresh features, new mixes of materials and exciting colors continue to mix the sneaker market regularly, leaving no doubt that we are dealing with a shoe for eternity. So also today the new looks are presented in a breathtaking location. Nike makes a Berlin parking garage tight and builds a chic and elegant dinner table in the concrete ambience. Musicians, bloggers and influencers were invited to a first-class dinner. The focus was on the new Airforce 1 collection. Be it minimalist white, high, low or mid, for a casual look or as a break in style for an elegant trend outfit – Nike AF 1 is an absolute must-have again this season!
It was an unforgettable day in a great location with lots of interesting and super talented people! We would like to thank our client BAM Berlin and Nike for this exciting effort. For the first-class photo documentation, we would also like to thank our Berlin event photographer Jakob.