ZALON by Zalando launches Pop-Up Store in Vienna
ZALON launches Pop-Up Store in Vienna
In September, styling platform Zalon opened the first pop-up styling salon in the heart of Vienna, inviting fashion interest-seekers to meet Zalon’s professional stylists and seek personal advice and advice on the spot. From the 20th to the 22nd of September, all fashion lovers had the opportunity to discover and try out the latest collection and the best autumn-winter trends.
Zurich - Berlin - Vienna
“After the successful launch of our Fashion Zalon in Berlin and Zurich, we decided to offer the offline event as a pop-up styling salon to our customers in Austria as well. We want to create an inspiring but cozy atmosphere, “said Ivo Scherkamp, Managing Director of Zalon by Zalando. “We want to show our customers that we understand our service as a fashion inspiration and that the exchange between stylist and customer is our absolute priority. That’s why we want to enable them to get to know selected stylists personally. In addition, we offer thematic highlights, such as stylists and collections especially for the business look or the Mini Me Box for parents and children.”
We have already photographically accompanied the Zalon styling platform in Zurich and Berlin and were more than pleased about another order in Vienna! Our event photographer has documented the two days in detail and captured the most beautiful moments pictorially. Starting with the set-up photos of the store, the pictures of dresses and details to the photo coverage of the event – all the impressions were professionally recorded and set with some image post-processing in the right light and color spectrum. The result is an expressive photo gallery used by Zalon for post-reporting, social media & presentations.
What is Zalon?
Zalon by Zalando is a free shopping consultation, where customers can be personally and individually advised by stylists and fashion experts. The customer selects his own stylist, who responds to subjective wishes and needs and personally stands by the side. From an assortment with 1500 premium and lifestyle brands, matching looks and budget will be put together and sent directly to your home – free of charge and with 30 days right of return.